Top 5 Social Apps on Unified Platform in Colombia Q4 2023

In the fourth quarter of 2023, the top five social apps in Colombia displayed varying performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the app market dynamics in the region.

TikTok

TikTok experienced a notable increase in weekly revenue, peaking at approximately $224K during the week of December 18. The app's weekly downloads also saw a high of around 710K during the week of October 9. Weekly active users hovered around the 12M mark, with a slight decline to 11.8M by mid-December.

Facebook Lite

Facebook Lite maintained a steady weekly revenue, averaging around $4K with minor fluctuations. Weekly downloads saw a significant peak at 467K in mid-October. The app's active user base remained strong, fluctuating between 27.3M and 28.1M throughout the quarter.

Instagram

Instagram's revenue peaked at $55K during the week of October 2, followed by a general decline. Weekly downloads ranged from 222K to 361K, with notable peaks in mid-October and early November. Active users remained relatively stable around the 20.4M mark, with minor fluctuations.

Elecciones Colombia 2023

Elecciones Colombia 2023 saw a significant spike in downloads, reaching 507K during the week of October 23. Active users peaked at 949K by the end of October, then gradually declined to 312K by the end of December. The app did not generate any revenue during this period.

Threads

Threads showed a steady increase in downloads, peaking at around 84K in mid-December. Weekly active users also saw an upward trend, reaching approximately 1.5M by early December. The app did not report any revenue for the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.